In 2024, McKinsey & Company released their “Future of Wellness” survey, which provided insights on the top trends defining the $1.8 trillion global wellness market. The survey collected response data from over 5,000 respondents across the United States, United Kingdom, and China.
On a high level, the report indicated that science- and data-backed wellness is driving most of these trends—as consumers have come to expect technology to play a key role in personalization and targeted wellness interventions. According to the report, “roughly eighty-two percent of US consumers now consider wellness a top or important priority in their everyday lives, which is similar to what consumers in the United Kingdom and China report (73 percent and 87 percent, respectively).”
Another interesting insight: “Approximately 20 percent of consumers in the United Kingdom and the United States and 30 percent in China look for personalized products and services that use biometric data to provide recommendations. There is an opportunity to pair these tools with gen AI to unlock greater precision and customization.”
We couldn’t have said it better ourselves!
While we recommend reading the entire report if you have time, here are the top five takeaways we found most interesting, especially considering the MAKE Wellness focus on Bioactive Precision Peptides™—created, in part, with the assistance of AI-driven methodology.
Takeaway #1
Millennial and Gen Z consumers are spending more than other generations on health and wellness.
Takeaway #2
Efficacy and scientific credibility are two of the most important factors that consumers consider when choosing products.
Takeaway #3
In-store presence and recommendations from family, friends, and doctors have the biggest influence on whether or not a consumer will purchase a product.
Takeaway #4
Women spend more on menopause and pregnancy-related products than any other health product category.
Takeaway #5
Sleep is where consumers feel like they have the most unmet needs when it comes to health and wellness products.
Things that impact sleep vary, which is why it’s a hard problem to solve. Here are some of the variables:
- Diet
- Exercise
- Caffeine intake
- Alcohol intake
- Screen time
- Stress
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